Said to be worth $92.59 billion in 2020, the tutoring business is fast growing and is expected to hit the $171.93 billion mark by 2028.
It is predicted to show a CAGR of 8.3 percent during the period making it one of the most lucrative markets. However, not every tutoring business is as successful and some struggle to leave a mark.
If your tutoring business isn’t very successful then it might be due to a lack of marketing efforts. Check these six tips on how to market your tutoring business to give it a boost:
#1 Consider Social Media Marketing
Social media is a crucial tool for marketing your tutoring services. It houses more than 4.48 billion people including your target audiences.
Here are some ways to promote your services on different social media:
- Create social media pages or profiles and write interesting bios to introduce your business.
- Post regularly and come up with interesting captions that have the potential to go viral. You can even use professional services flyer templates to create graphics that look good.
- Make sure to understand the industry and use creative hashtags to reach a wider audience.
- Invest in social media ads and promote your services or page to your target audience.
- Work with an influencer to reach more people and highlight what you have to offer.
Social media offers a good return on investment; however, you may have to hire a third-party provider, freelancer, or SMM tool to get the job done. The first step is deciding which platform to use. For example, if you target businesspersons then LinkedIn can be a good option. Facebook can also be quite beneficial since it houses millions of teens.
#2 Highlight Your USP
There are thousands of tutoring providers out there all claiming to be the best. You need to show people why they should choose you over others. This can be done by highlighting your USP and telling others what you bring to the table.
Highlight your assets such as a highly qualified team, proven track record, or low prices.
Study your audiences and know what they’re interested in. It’s all about realizing their pain points and catering to those. Understand what students or parents want.
You also need to be sure of who you are targeting. For example, if you provide tutoring services to very young learners then you should ideally target parents. On the other hand, if you offer services to adult learners then it might be a good idea to target both (learners and parents).
#3 Gather Real Reviews and Testimonials
The importance of reviews cannot be overstated. About 90 percent of consumers check online reviews before choosing a product or service. The purpose of reviews or testimonials is to tell consumers what you do and how good you are.
Reports suggest that buyers trust reviews as much as recommendations from friends and family members. However, not all online reviews are authentic, and a careful online search reveals that bots can be used to create a false positive or negative impression about a product or service. Also, 62 percent of buyers stay away from brands that censor reviews or only post positive testimonials.
You can solve this problem by sharing the real names of your consumers. Posting video testimonials can also prove to be beneficial. Consumers can share reviews via email, your social media page, or your website. Encourage them to do so by sending a link and requesting feedback or offering rewards such as special course material or consultation in exchange for reviews.
#4 Invest in Search Engine Optimization
About 50 percent of all internet traffic is organic, i.e.: directed through search engines. Investing in SEO will allow you to look authentic and attract more learners. Remember that nearly 80 percent of buyers do not go beyond the first page of Google and most will pick the first few results.
You can reach the top by improving your online presence. This can be done by posting SEO friendly content, generating quality backlinks, etc.
#5 Get Impressive Banners and Flyers
Despite what everyone says, the importance of flying and banners cannot be overstated. They look good, are easy to share, and can include a lot of information in a few words. You only need to worry about creating attractive flyers.
This can be done by using professional flyer makers. There are both paid and free tools on the market. Consider choosing a reliable free flyer maker like PosterMyWall as it comes with all the features that you need, including easily customizable tutoring flyer templates.
You can choose from a variety of sizes and customize the design according to your requirements.
Promoting Your Tutoring Services
This is all you need to know about promoting your tutoring services. The key lies in knowing your audiences and coming up with creative campaigns to reach them.
It might be a good idea to use a mix of these options and not stick to one. However, remember that there is a time lag and results may take some time to show.