7 Strategies for Effective Marijuana Marketing

Tips on How to Market Your Dispensary

Find Your Voice

Are you making the most of marijuana marketing to benefit your business?

The recent boom in the cannabis industry has led to a large number of weed-friendly brands entering the market.

Although a wide variety is better for consumers, it can also make it harder for startups.

So, how do you get your products to stand out from the competition?

You can’t expect to build a profitable brand without marijuana marketing, even with the best high THC autoflowering seeds for sale.

But where do you start?

Keep reading to discover a few creative ways to get your budding business noticed and ahead of the pack. Plus, you’ll also pick up a few tips to maximize the marketing of your registered cannabis dispensary.

Let’s get stuck in.

7 Strategies for Effective Marijuana Marketing

Here are seven marijuana marketing strategies to help you grow your cannabis brand, no matter its size.

Educational Content is Key

One of the best ways to build a strong community of repeat customers is to offer free educational material.

People are more likely to buy a product from someone they trust over a business they’ve just heard of.

Not only does this marijuana marketing strategy help you establish authority on the subject, but it also attracts repeat customers.

There are numerous areas you can explore and offer advice on, such as:

• Teaching people to cultivate cannabis at home
• The wellness benefits of weed
• What the effects are of different strains
• How to find the best cultivar for any situation

Email List of Existing Customers

Email marijuana marketing is an effective way to let previous customers know about upcoming deals and new products.

Offer incentives to join your contact list once your clients have completed a purchase. You could also insert a call to action on your webpage for people to sign up and receive the latest cannabis news

Always respect your customers’ space and privacy to avoid your emails landing in the spam bin.

Event Marketing

Never underestimate the power of marijuana marketing at events.

They give you a chance to meet other vendors, cannabis influencers, and potential customers. Setting up a booth will also strengthen your brand’s presence and make it more recognizable in the community.

Events also allow you to get out and meet potential customers face-to-face, building relationships and networking possibilities.

Guest Posts

Creating guest posts is a brilliant way to boost sales and strengthen your brand’s marketing in the cannabis industry.

This strategy involves uploading blogs and other educational material on popular marijuana-friendly sites.

By writing guest posts, you improve your backlinks and drive traffic to your online store. Remember to produce informative content and stick to the guidelines of that particular website.

Influencers

A marijuana marketing strategy that could lead to lots of people talking about your brand involves enlisting the help of influencers.

Finding someone to spread the word about your products isn’t difficult. The hard part is discovering people that embody your brand’s style and values.

Once you’ve identified the right influencers, reach out and start collaborating to boost sales for long into the future.

Optimize Your Content

The key to all marijuana marketing strategies involves using the right keywords to increase your site’s traffic.

If you don’t optimize your blog and homepage, there’s little chance anyone will find your site when searching for similar products.

Research the best keywords for a particular topic using one of the many free online tools. Once you’ve got a few popular terms, incorporate them naturally into your content and watch the organic traffic explode.

Social Media

Out of all the marijuana marketing techniques, nothing builds an audience faster than having a social media presence.

Since you’re not allowed to sell cannabis on these platforms, you should aim to post impressive pictures with minimal text. Ask some burning questions to encourage engagement or advertise your latest blog.

The key to social media marketing is driving traffic to your site, increasing the possibility of a sale. It can also improve your brand’s visibility and authority in the cannabis industry.

Tips on How to Market Your Dispensary

To land-based stores, learning how to market your dispensary in this fast-paced digital world can become overwhelming.

Here are three tips you can use to bring your cannabis store into the 21st century.

Google My Business

One of the most helpful tools you can offer customers is the ability to find your store’s physical address online.

This effective marijuana marketing tip involves maintaining your free Google My Business profile. Remember to update any contact information and keep the wording of your address consistent, so customers never get lost.

It’s also important to select the correct category for your business as it has a massive impact on your site’s traffic.

Online Reviews

Ask customers to leave a review of your services or product online to improve your brand’s marketing in the cannabis industry.

This technique gives future clients an idea of what to expect from your products. Reviews may also shine a light on what you can improve.

Images Sell

A recent survey found that people are more likely to purchase a product if there’s a picture of it online.

Don’t just limit your use of these pictures to your menu. Consider adding quality photos to your blogs and promotions to drive up engagement and sales.

Find Your Voice

There are plenty of marijuana marketing ideas out there to help spread awareness of your cannabis brand.

Focus on building authority around your business by posting educational material and using social media to target specific audiences. 

Optimize your content before uploading it and use guest posts to drive organic traffic back to your online store.

Before you know it, your dispensary will be the talk of the town, all thanks to your effective marijuana marketing methods.

So, which of these strategies will you implement to grow your business?

Douglas Kester

Douglas Kester, a cannabis growing expert at I49 Seed Bank. He has been working in the weed industry for more than 10 years. During that period, he built up a vast experience and depth of expertise in this field. Douglas has a detailed understanding of every aspect of marijuana, from its cultivation and species to the effects it brings. He’s also up to date on all the cannabis-related legislation nuances.